Cricut

NSQ:CRCT · US22658D1000

Household DurablesMedium

360

Value45

Profit price21

EV / EBIT21

Price / Owner Earnings20

Cash yield80

Owner Earnings Yield60

Dividend Yield99

Sales & asset price67

Price/Sales82

EV / Gross Profit74

Price/Book45

Quality86

Returns on capital86

Return on Capital92

Cash Return on Capital85

Return on Equity82

Profit margins90

EBIT Margin81

Gross Profitability98

Cash backing85

Cash Conversion87

Accruals97

Owner Earnings Margin70

Growth29

Sales growth12

Profit growth43

Profit Growth52

Long-Term EPS Growth39

Owner Earnings Growth37

Reinvestment78

Price momentum23

Safety68

Debt load78

Debt serviceability86

Refinancing72

Debt Payback100

Liquidity96

Sentiment43

Analyst ratings1

Expectations trend26

Opinion Changes50

Price Target Upside1

Market mood4

Value Creation12/20creating some value

Creates more value than its capital costs
Owner earnings growing
Owner earnings per share growing
Reinvests at strong returns
Solid earnings base

What this means

Cricut clears its cost of capital, but the record is mixed across the five tests. Real value creation, just not yet consistent.

Profile

CountryUSA

IndustryHousehold Durables

SizeMedium

TypePublic Company

ExchangeNASDAQGS

Founded1969

Employees822

Websitecricut.com/en-in

ISINUS22658D1000

Last UpdateApr 2, 2026

Indices

NASDAQ (USA)

Themes

Process AutomationBrand MarketingLifestyleDigital MediaConsumer ElectronicsConsumer GoodsHardwareMedia and Entertainment

Description

Cricut, Inc. (Cricut) engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods. Using the company’s platform, versatile connected machines, and accessories…

Analysis

Quality compounder

Cricut, Inc. is a quality compounder: a well-run business trading at a price that reflects what it is worth.

The price is fair. You pay 19.3× its owner earnings: the cash an owner could take out each year, which is in the historically fair zone.

The trajectory is tepid and the balance sheet is sturdy. The company scores 12/20 on our value-creation score: creating some value.

Nothing is flagged here: no red or amber gates, no divergence between profits and cash. That is itself information: the numbers are straightforward. As always: this describes the company's numbers; it is not a recommendation.

360° rank · history

1007550250

2026

All-time high

Jun 2026

All-time low

Mar 2026

Average rank

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023

Price/Sales

—

Price/Earnings

—

Price/Book

—

Dividend Yield

—

Value (overall)

—

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View

1 · Watch OutGood· 100

Value

1 · ExpensiveGood Value· 100

Quality

1 · Weak FundamentalsHigh Quality· 100

Growth

1 · Tough TimesHigh Growth· 100

Safety

1 · High LeverageWell-Financed· 100

Sentiment

1 · SkepticismPositive· 100

Learn More →