Obermatt
See Similar Stocks →

Serko

NZC:SKO · NZSKOE0001S7
SoftwareSmall

360

25
Profit price83
Owner Earnings Yield1
Dividend Yield1
Price/Sales83
EV / Gross Profit39
Price/Book72
Return on Capital25
Cash Return on Capital23
Return on Equity29
EBIT Margin24
Gross Profitability54
Accruals73
Owner Earnings Margin24
Sales growth34
Profit growth15
Reinvestment67
Price momentum16
Debt load71
Refinancing85
Debt Payback1
Liquidity4
Analyst ratings44
Opinion Changes50
Price Target Upside82
Market mood78
Value Creation6/20not creating value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

Serko doesn't consistently earn more than its cost of capital, so it isn't yet creating shareholder value.

Profile

CountryNew Zealand
IndustrySoftware
SizeSmall
TypePublic Company
ExchangeNZSE
Founded2007
Employees356
Websiteserko.com
ISINNZSKOE0001S7
Last UpdateApr 2, 2026
Indices
NZSX 50 (New Zealand)
Themes
TourismTravel AccommodationsBusiness TravelInformation TechnologySoftwareTravel

Description

Serko Limited provides advanced online booking and travel management platforms, focuses primarily on the corporate travel sector. Business Segments The company operates through segments: online booking platform, travel management solutions, and pro…

Analysis

Middle-of-the-road

Serko Limited is a middle-of-the-road business: neither the economics nor the price stand out from the peer group.

Valuation data is not available for this company.

The trajectory is moderate and the balance sheet is stretched. The company scores 6/20 on our value-creation score: not creating value.

Nothing is flagged here: no red or amber gates, no divergence between profits and cash. That is itself information: the numbers are straightforward. As always: this describes the company's numbers; it is not a recommendation.

360° rank · history

1007550250
70
2023202420252026

All-time high

91

Mar 2026

All-time low

57

Jan 2023

Average rank

71

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
83
41
19
16
Price/Earnings
90
3
29
7
Price/Book
72
38
29
52
Dividend Yield
1
1
1
1
Value (overall)
90
31
20
27

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

Similar Stocks

The companies this stock is ranked against.

Compare Serko with its peers
CTM
ASX:CTD
36
CountryAustralia
IndustryHotels, Restaurants & Leisure
SizeMedium
Full Stock Analysis →
Tuniu
NAQ:TOUR
54
CountryChina
IndustryHotels, Restaurants & Leisure
SizeSmall
Full Stock Analysis →
Integrated Research
ASX:IRI
81
CountryAustralia
IndustrySoftware
SizeSmall
Full Stock Analysis →
Trip.com
HKG:9961
70
CountrySingapore
IndustryHotels, Restaurants & Leisure
SizeX-Large
Full Stock Analysis →
Flight Centre Travel
ASX:FLT
81
CountryAustralia
IndustryHotels, Restaurants & Leisure
SizeLarge
Full Stock Analysis →
Pony AI
HKG:2026
8
CountryChina
IndustrySoftware
SizeSmall
Full Stock Analysis →

Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →