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Viaplay

STO:VPLAY B · SE0012116390
MediaSmall

360

7
EV / EBIT12
Price / Owner Earnings81
Owner Earnings Yield1
Dividend Yield1
Price/Sales90
EV / Gross Profit20
Price/Book19
Return on Capital19
Cash Return on Capital4
Return on Equity1
EBIT Margin13
Gross Profitability13
Accruals7
Owner Earnings Margin10
Sales growth91
Profit growth11
Reinvestment16
Price momentum100
Debt load22
Refinancing92
Debt Payback1
Liquidity25
Analyst ratings21
Opinion Changes50
Price Target Upside8
Market mood4
Value Creation8/20creating some value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

Viaplay clears its cost of capital, but the record is mixed across the five tests. Real value creation, just not yet consistent.

Profile

CountrySweden
IndustryMedia
SizeSmall
TypePublic Company
ExchangeOM
Founded2017
Employees1,146
Websiteviaplaygroup.com
ISINSE0012116390
Last UpdateApr 2, 2026
Index & Theme
Digital MediaVideo StreamingStreaming MediaDigital EntertainmentMedia and EntertainmentTV Production

Description

Viaplay Group AB (publ) operates in the streaming service industry, which provides a portfolio of content comprising films, series, and live sports. Business Strategy The company’s business strategy is centered around enhancing subscriber acquisiti…

Analysis

Weak and unloved

Viaplay Group AB (publ) is weak and unloved: below-average business metrics and a price that reflects that disappointment.

Valuation data is not available for this company.

The trajectory is solid and the balance sheet is fragile. The company scores 8/20 on our value-creation score: creating some value.

Nothing is flagged here: no red or amber gates, no divergence between profits and cash. That is itself information: the numbers are straightforward. As always: this describes the company's numbers; it is not a recommendation.

360° rank · history

1007550250
41
2023202420252026

All-time high

70

Mar 2026

All-time low

8

Jan 2024

Average rank

32

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
90
97
100
45
Price/Earnings
97
3
92
5
Price/Book
19
83
94
27
Dividend Yield
1
1
1
1
Value (overall)
43
60
67
9

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →