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Flags

Financial distress

Herc

NYQ:HRI · US42704L1044
Trading Companies & DistributorsLarge

360

8
EV / EBIT26
Price / Owner Earnings91
Owner Earnings Yield1
Dividend Yield93
Price/Sales73
EV / Gross Profit20
Price/Book63
Return on Capital28
Cash Return on Capital10
Return on Equity8
EBIT Margin83
Gross Profitability13
Accruals3
Owner Earnings Margin6
Sales growth68
Profit Growth53
Long-Term EPS Growth96
Reinvestment14
Price momentum69
Debt load19
Refinancing61
Debt Payback1
Liquidity27
Analyst ratings56
Opinion Changes50
Price Target Upside56
Market mood71
Value Creation6/20not creating value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

Herc doesn't consistently earn more than its cost of capital, so it isn't yet creating shareholder value.

Profile

CountryUSA
IndustryTrading Companies & Distributors
SizeLarge
TypePublic Company
ExchangeNYSE
Founded1965
Websiteir.hercrentals.com
ISINUS42704L1044
Last UpdateApr 2, 2026
Index & Theme
Environmental ConsultingIndustrial AutomationEnvironment, Health and Safety (EH&S)Packaging ServicesDisposal and Recycling

Description

Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in North America. The company conducts substantially all of its operations through subsidiaries, including Herc Rentals Inc. The company is a full-line equi…

Analysis

Weak and unloved

Herc Holdings Inc. scores below average on quality and is priced accordingly, a low-conviction position in either direction.

Valuation data is not available for this company.

Growth is moderate; the safety picture is fragile. The company scores 6/20 on our value-creation score: not creating value. Analysts lean positive.

No flags apply to this company at this time: accounts, balance sheet, and cash quality all pass. A clean bill of health is meaningful, not just the absence of a warning. This analysis describes numbers; it is not investment advice.

360° rank · history

1007550250
75
2023202420252026

All-time high

75

Jun 2026

All-time low

25

Jan 2024

Average rank

63

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
73
59
66
56
Price/Earnings
37
87
89
87
Price/Book
63
60
55
48
Dividend Yield
93
81
82
79
Value (overall)
93
95
94
93

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →