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Baozun

NSQ:BZUN · US06684L1035
Internet Software & ServicesMedium

360

75
Medium confidence — indicative
Profit price82
Cash yield1
Price/Sales100
EV / Gross Profit100
Price/Book95
Return on Capital18
Return on Equity21
EBIT Margin17
Gross Profitability68

Cash truth not applicable for financial companies.

Sales growth20
Profit growth39
Reinvestment37
Price momentum63
Debt load48
Debt serviceability98
Liquidity33
Analyst ratings65
Opinion Changes50
Price Target Upside85
Market mood4
Value Creation13/20creating some value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

Baozun clears its cost of capital, but the record is mixed across the five tests. Real value creation, just not yet consistent.

Based on 3/5 components.

Profile

CountryChina
IndustryInternet Software & Services
SizeMedium
TypePublic Company
ExchangeNASDAQGS
Founded2013
Employees283
Websitebaozun.com
ISINUS06684L1035
Last UpdateApr 2, 2026
Indices
NASDAQ (USA)
Themes
Software DevelopmentFast-Moving Consumer GoodsCloud InfrastructureBrand MarketingLifestyleE-CommerceInternet

Description

Baozun Inc. principally provides end-to-end brand e-commerce solutions. The company’s end-to-end e-commerce solutions include the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, onli…

Analysis

Bargain bin

Baozun Inc. falls in the bargain bin: the price is low relative to peers, but the business metrics give reason to pause.

Valuation data is not available for this company.

The trajectory is moderate and the balance sheet is uncertain. The company scores 13/20 on our value-creation score: creating some value.

Nothing is flagged here: no red or amber gates, no divergence between profits and cash. That is itself information: the numbers are straightforward. As always: this describes the company's numbers; it is not a recommendation.

360° rank · history

1007550250
51
2026

All-time high

60

Mar 2026

All-time low

51

Jun 2026

Average rank

56

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
100
—
—
—
Price/Earnings
71
—
—
—
Price/Book
95
—
—
—
Dividend Yield
1
—
—
—
Value (overall)
84
—
—
—

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →