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Puma

GER:PUM · DE0006969603
Textiles, Apparel & Luxury GoodsLarge

360

9
Profit price—
Cash yield1
Price/Sales84
EV / Gross Profit68
Price/Book57
Return on Capital1
Return on Equity4
EBIT Margin1
Gross Profitability52

Cash truth not applicable for financial companies.

Sales growth10
Profit Growth1
Long-Term EPS Growth1
Reinvestment26
Price momentum63
Debt load17
Debt serviceability92
Liquidity10
Analyst ratings34
Opinion Changes46
Price Target Upside23
Market mood15
Value Creation0/20not creating value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

Puma doesn't consistently earn more than its cost of capital, so it isn't yet creating shareholder value.

Based on 3/5 components.

Profile

CountryGermany
IndustryTextiles, Apparel & Luxury Goods
SizeLarge
TypePublic Company
ExchangeXTRA
Founded1948
Employees10,233
Websitepuma.com
ISINDE0006969603
Last UpdateApr 2, 2026
Indices
CDAX (Germany)MDAX (Germany)
Themes
LifestyleFashionSoccerSports

Description

PUMA SE is a leading global sports brand that designs and manufactures athletic and lifestyle footwear, apparel, and accessories. The company emphasizes the promotion of sports and the integration of lifestyle and functional attributes into its offer…

Analysis

Middle-of-the-road

PUMA SE is a middle-of-the-road business: neither the economics nor the price stand out from the peer group.

Valuation data is not available for this company.

The trajectory is moderate and the balance sheet is stretched. The company scores 0/20 on our value-creation score: not creating value. Analyst sentiment is cautious.

Nothing is flagged here: no red or amber gates, no divergence between profits and cash. That is itself information: the numbers are straightforward. As always: this describes the company's numbers; it is not a recommendation.

360° rank · history

1007550250
18
2023202420252026

All-time high

89

Apr 2024

All-time low

18

Jun 2026

Average rank

58

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
84
79
67
47
Price/Earnings
97
74
47
11
Price/Book
57
57
36
16
Dividend Yield
1
67
33
23
Value (overall)
83
87
45
19

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →