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Zebra Technologies

NSQ:ZBRA · US9892071054
Electronic Equipment, Instruments & ComponentsX-Large

360

43
EV / EBIT90
Price / Owner Earnings63
Owner Earnings Yield74
Dividend Yield1
Price/Sales62
EV / Gross Profit68
Price/Book62
Return on Capital58
Cash Return on Capital32
Return on Equity47
EBIT Margin68
Gross Profitability45
Cash Conversion89
Accruals11
Owner Earnings Margin54
Sales growth55
Profit Growth81
Long-Term EPS Growth73
Owner Earnings Growth15
Reinvestment32
Price momentum48
Debt load36
Refinancing70
Debt Payback5
Liquidity70
Analyst ratings57
Opinion Changes63
Price Target Upside95
Market mood65
Value Creation12/20creating some value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

Zebra Technologies clears its cost of capital, but the record is mixed across the five tests. Real value creation, just not yet consistent.

Profile

CountryUSA
IndustryElectronic Equipment, Instruments & Components
SizeX-Large
TypePublic Company
ExchangeNASDAQGS
Founded1991
Employees8,481
Websitezebra.com
ISINUS9892071054
Last UpdateApr 2, 2026
Indices
NASDAQ (USA)Robotics & 3D PrintingS&P 500 (USA)
Themes
Computer VisionIndustrial AutomationRFID (Radio Frequency Identification)Image RecognitionProcess AutomationSensorsSoftware DevelopmentDetectors, Sensors and MemsSmart CardsHardwareHospitalityInformation TechnologyLogisticsManufacturingNewsSocial NewsSoftwareTransportation

Description

Zebra Technologies Corporation (Zebra) operates in the Automatic Identification and Data Capture (‘AIDC’) industry. The company’s products, services, and software solutions (offerings) are proven to help its customers and end-users digitize and auto…

Analysis

Bargain bin

Zebra Technologies Corporation is priced cheaply, and that invites the natural question of why, since the underlying business scores below average.

On valuation, the picture is fair. The owner-earnings multiple stands at 19.6×; owner earnings: the cash an owner could take out each year. The implied growth embedded in that price is around 6% a year, against analyst forecasts of 19%. The price, in other words, assumes less than the experts do.

Growth is moderate; the safety picture is fragile. The company scores 12/20 on our value-creation score: creating some value. Analysts lean positive.

Flags to be aware of: A large part of the company's book value is the price paid for past acquisitions. As always: this describes the company's numbers; it is not a recommendation.

360° rank · history

1007550250
88
2023202420252026

All-time high

88

Jun 2026

All-time low

1

Jan 2024

Average rank

47

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
62
25
30
29
Price/Earnings
67
46
36
36
Price/Book
62
48
37
14
Dividend Yield
1
1
1
1
Value (overall)
64
49
20
13

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →