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Flags

Earnings warningFinancial distress

Asos

LSE:ASC · GB0030927254
Specialty RetailMedium

360

17
EV / EBIT1
Price / Owner Earnings81
Owner Earnings Yield1
Dividend Yield1
Price/Sales89
EV / Gross Profit89
Price/Book3
Return on Capital9
Cash Return on Capital8
Return on Equity6
EBIT Margin10
Gross Profitability83
Accruals93
Owner Earnings Margin6
Sales growth6
Profit growth1
Reinvestment30
Price momentum44
Debt load9
Refinancing16
Debt Payback1
Liquidity10
Analyst ratings13
Opinion Changes50
Price Target Upside39
Market mood20
Value Creation2/20not creating value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

Asos doesn't consistently earn more than its cost of capital, so it isn't yet creating shareholder value.

Profile

CountryUK
IndustrySpecialty Retail
SizeMedium
TypePublic Company
ExchangeLSE
Founded2000
Websiteasosplc.com
ISINGB0030927254
Last UpdateApr 2, 2026
Indices
FTSE All Shares (United Kingdom)
Themes
LifestyleBrand MarketingOnline PaymentsClothing and ApparelCommerce and ShoppingDesignInternet ServicesMedia and Entertainment

Description

ASOS Plc, together with its subsidiaries, operates as an online fashion retailer. Business Segments The company operates primarily in the online fashion retail segment, focusing on a diverse range of products that cater to the fashion needs of its…

Analysis

Middle-of-the-road

ASOS Plc sits in the middle of our grid: average quality, average price, no obvious signal in either direction.

Valuation data is not available for this company.

Growth is moderate; the safety picture is stretched. The company scores 2/20 on our value-creation score: not creating value.

No flags apply to this company at this time: accounts, balance sheet, and cash quality all pass. A clean bill of health is meaningful, not just the absence of a warning. This analysis describes numbers; it is not investment advice.

360° rank · history

1007550250
1
2026

All-time high

1

Jun 2026

All-time low

1

Jun 2026

Average rank

1

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
89
—
—
—
Price/Earnings
100
—
—
—
Price/Book
3
—
—
—
Dividend Yield
1
—
—
—
Value (overall)
41
—
—
—

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →