Obermatt

Rocky Brands

NSQ:RCKY · US7745151008
Textiles, Apparel & Luxury GoodsMedium

360

48
EV / EBIT64
Price / Owner Earnings31
Owner Earnings Yield47
Dividend Yield1
Price/Sales59
EV / Gross Profit53
Price/Book65
Return on Capital59
Cash Return on Capital60
Return on Equity60
EBIT Margin49
Gross Profitability65
Cash Conversion20
Accruals18
Owner Earnings Margin55
Sales growth71
Profit Growth35
Long-Term EPS Growth32
Owner Earnings Growth53
Reinvestment92
Price momentum85
Debt load55
Refinancing86
Debt Payback26
Liquidity40
Analyst ratings67
Opinion Changes50
Price Target Upside48
Market mood37
Value Creation8/20creating some value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

Rocky Brands clears its cost of capital, but the record is mixed across the five tests. Real value creation, just not yet consistent.

Profile

CountryUSA
IndustryTextiles, Apparel & Luxury Goods
SizeMedium
TypePublic Company
ExchangeNASDAQGS
Founded1992
Employees330
ISINUS7745151008
Last UpdateApr 2, 2026
Themes
LifestyleFashion

Description

Rocky Brands, Inc. and its subsidiaries (Rocky Brands) operate as a designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names, including The Original Muck Boot Company (Muck)…

Analysis

Middle-of-the-road

Rocky Brands, Inc. sits in the middle of our grid: average quality, average price, no obvious signal in either direction. Worth noting: the cash the business generates has lagged behind what the income statement shows.

On valuation, the picture is attractive. The owner-earnings multiple stands at 13.9×; owner earnings: the cash an owner could take out each year.

Growth is solid; the safety picture is stretched. The company scores 8/20 on our value-creation score: creating some value.

Flags to be aware of: Reported profits have run ahead of actual cash for several periods. As always: this describes the company's numbers; it is not a recommendation.

360° rank · history

1007550250
92
2023202420252026

All-time high

100

Jan 2023

All-time low

53

Jan 2024

Average rank

81

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
59
83
81
89
Price/Earnings
84
92
65
84
Price/Book
65
80
76
74
Dividend Yield
1
84
73
65
Value (overall)
67
99
93
93

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →