Choice Hotels International, Inc. and its subsidiaries (Choice) operate as a hotel franchisor in the United States and internationally.
The company is primarily a hotel franchisor operating in 49 states, the District of Columbia, and 50 countries an…
Analysis
Middle-of-the-road
Choice Hotels International, Inc. sits in the middle of our grid: average quality, average price, no obvious signal in either direction. Worth noting: the cash the business generates has lagged behind what the income statement shows.
On valuation, the picture is fair. The owner-earnings multiple stands at 17.6×; owner earnings: the cash an owner could take out each year. The implied growth embedded in that price is around 5% a year, against analyst forecasts of 2%. The price, in other words, assumes less than the experts do.
Growth is moderate; the safety picture is adequate. The company scores 18/20 on our value-creation score: strong value creator.
Flags to be aware of: Some accounting patterns deserve a closer look. Reported profits have run ahead of actual cash for several periods. As always: this describes the company's numbers; it is not a recommendation.
360° rank · history
1007550250
Jan 202355
4
2023202420252026
All-time high
66
Jan 2025
All-time low
4
Jun 2026
Average rank
35
across all years
Detailed & Historical Ranks
Deep dive into 15 detailed ranks and 3 years of history.
Current202520242023
Price/Sales
49
43
44
31
Price/Earnings
33
42
48
32
Price/Book
7
100
3
3
Dividend Yield
63
32
40
35
Value (overall)
29
53
18
15
Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.