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Flags

Financial distress

WPP

LSE:WPP · JE00B8KF9B49
MediaX-Large

360

2
EV / EBIT86
Price / Owner Earnings84
Owner Earnings Yield1
Dividend Yield71
Price/Sales89
EV / Gross Profit46
Price/Book53
Return on Capital27
Cash Return on Capital33
Return on Equity20
EBIT Margin25
Gross Profitability11
Accruals37
Owner Earnings Margin33
Sales growth10
Profit Growth92
Long-Term EPS Growth1
Owner Earnings Growth23
Reinvestment90
Price momentum8
Debt load19
Refinancing1
Debt Payback1
Liquidity18
Analyst ratings7
Opinion Changes81
Price Target Upside15
Market mood34
Value Creation2/20not creating value
  • Creates more value than its capital costs
  • Owner earnings growing
  • Owner earnings per share growing
  • Reinvests at strong returns
  • Solid earnings base

What this means

WPP doesn't consistently earn more than its cost of capital, so it isn't yet creating shareholder value.

Profile

CountryUK
IndustryMedia
SizeX-Large
TypePublic Company
ExchangeLSE
Founded2012
Employees5,332
Websitewpp.com
ISINJE00B8KF9B49
Last UpdateApr 2, 2026
Indices
FTSE 250 (United Kingdom)FTSE 350 (United Kingdom)FTSE All Shares (United Kingdom)
Themes
Social Media AdvertisingContent CreationSocial Media MarketingBrand MarketingDigital MediaAd NetworkAdvertisingInformation and Communications Technology ICTPublic Relations

Description

WPP plc (WPP) is a worldwide creative transformation organization offering national and multinational clients a comprehensive range of communications, experience, commerce and technology services. The company’s business consists of the provision of…

Analysis

Weak and unloved

WPP plc is weak and unloved: below-average business metrics and a price that reflects that disappointment.

Valuation data is not available for this company.

The trajectory is weak and the balance sheet is fragile. The company scores 2/20 on our value-creation score: not creating value. Analyst sentiment is cautious.

Nothing is flagged here: no red or amber gates, no divergence between profits and cash. That is itself information: the numbers are straightforward. As always: this describes the company's numbers; it is not a recommendation.

360° rank · history

1007550250
42
2023202420252026

All-time high

53

Jan 2023

All-time low

4

Jan 2026

Average rank

17

across all years

Detailed & Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history.

Current202520242023
Price/Sales
89
74
81
75
Price/Earnings
80
76
81
73
Price/Book
53
61
57
60
Dividend Yield
71
78
87
88
Value (overall)
89
91
91
90

Cells are coloured by rank band (red weak → green strong). Sentiment & 360° history begins 2023.

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Make Sense of the Ranks

Every rank runs 1–100 against true peers. Higher is always better.

360° View
1 · Watch OutGood· 100
Value
1 · ExpensiveGood Value· 100
Quality
1 · Weak FundamentalsHigh Quality· 100
Growth
1 · Tough TimesHigh Growth· 100
Safety
1 · High LeverageWell-Financed· 100
Sentiment
1 · SkepticismPositive· 100
Learn More →